Where It All Starts
All products are designed at our unit where our entire team is heavily involved in this process, right from the initial stages of brainstorming, designing, prototyping and testing all the way until we have the finished products.
Pushing Boundries
After extensive research and development projects, we have optimized our product fit to cater to the masses.
What sets us apart from other brands is our performance technologies and preference for premium fabrics. Sro apparel fabrics are sourced from across the globe to provide high-performance apparel for men – which means they endure everything from a tough commute to a rough terrain to a high-intensity gym workout.
Mr.Shoaib Riaz
Started with a desire to re-invent how essentials function and feel – an architecture graduate found passion in the fast-moving clothing industry creating clothes that are as comfortable as they are functional..
“The journey of a sro apparel begins with a single step” was the inspiration behind the name. There are hundreds of roads everyone can take in life and we believe that the first step matters the most. Rather than being just a brand, Sro is the journey and destination; A lifestyle that empowers you to move forward.
Our aspiration for sro apparel is our brand to be a community-based brand with you, the consumer, as part of the mission & vision. We’d like to open our arms to anyone and everyone that wants to be a part of this exciting journey with us to inspire more people around the world.